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Month: January 2024

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  • Most useful metaphor in strategy: Fire bullets, then cannonballs.

Most useful metaphor in strategy: Fire bullets, then cannonballs.

I wrote separately about McKinsey & Company’s warning about the “social side of strategy” and how Prof. Roger Martin’s question “what would have to be true (WWHTBT)?” can mitigate its…

Most useful question in strategy: What would have to be true?

I wrote separately about how strategy consulting firm McKinsey & Company warn us about the “social side of strategy”. This is where both conscious self-interest and sub-conscious natural human biases…