How do I help?

There are many excellent people that can help your firm to grow. Most focus on either:

Marketing tactics: branding, campaigns, events, PR, and all things digital…..OR….

Sales excellence: leadership, talent, operations, training, and all things performance.

My name is Fil Zanasi. I help my clients to make the critical, longer-term choices that will help guide all of the above:

• What business(es) should they be in?
• Which customers should they target?
• What customer problem(s) should they solve?
• How should they best balance short-, medium-, and long-term priorities?
• And what is the logic and evidence to support all of these choices?

I help my clients convert these choices into a highly executable marketing strategy and business development plan.

Why am I different?

I constantly see professional advisors and mentors pushing their ideas, their achievements, and how they would do it. I’m different. I teach and consult using only timeless, repeatedly proven, growth strategy fundamentals. These fundamentals were developed by the world’s most respected and sought after management consultants and business school teachers. Their proven and trusted ideas populate the courses taken by today and tomorrow’s business leaders. Please see my blog posts to learn more about these fundamentals. And please do Contact me to chat about them in more detail and to explore how they might help your growth strategy.