Most useful process in strategy: Category Design.
In a separate article, I listed some popular strategy development tools. Many of them leave the user to wrap their own process around them. (I wrote about how I’ve built…
Most useful tool in strategy: McKinsey’s Three Horizons.
Business students, from teenagers to executives on an MBA course, are taught many strategy tools: SWOT, PESTLE, Porter’s 5-Forces, Boston Matrix etc. And all have their value in specific situations.…